A Classroom Project at semester VII in the Graphic design module. The aim of the project is to do research on any existing brand in the market and come up with rebranding and packaging solution.
Branding and Packaging
Reasons for Rebranding:
1. Too many Elements used in the logo.
2. Multiple colors used.
The Full Logotype:
The Mangaldeep brand logo comprises two elements, the logo symbol, and logotype. The logo Symbol is a powerful image described as a Smoke of Incense stick in front of the sun.
The logo Type has been carefully chosen for its modern and yet refined, clear, classic, authoritative, and highly legible style, further enhanced by using the first letter as upper case and rest as lower case letters. The typeface is Urane semi Bold and has also been chosen to compliment and balance perfectly with the logo symbol.
The logo is presented through color, shape, and form. The two brand colors are Orange and Saffron. It is a fresh and appealing blend of colors chosen for its strong combination - modern and classic energy. The Colours have been selected according to the brand standards shown below and are easily implemented.
Stationery is the primary mean of communication, and every application must be a consistent reflection of our corporate identity.
Old Packaging Study
Changes made in Packaging
Changed the flowers and the graphics
Changed the font of the whole packaging - Font size and alignment of text
Change of icons
Made it one size open