Mangaldeep
A Classroom Project in semester VII in the Graphic design module. The project aims to research any existing brand in the market and develop rebranding and packaging solutions.
Service
Branding and Packaging
Client
Mangaldeep
Year
2023
Logo Introduction
Reasons for Rebranding:
1. Too many Elements are used in the logo.
2. Multiple colors used.
The Full Logotype:
The Mangaldeep brand logo comprises the logo symbol and the logotype. The logo Symbol is a powerful image described as a Smoke of Incense stick in front of the sun.
The logo Type has been carefully chosen for its modern and yet refined, clear, classic, authoritative, and highly legible style, further enhanced by using the first letter as upper case and rest as lower case letters. The typeface is Urane semi Bold and has also been chosen to compliment and balance perfectly with the logo symbol.
The logo is presented through color, shape, and form. The two brand colors are Orange and Saffron. It is a fresh and appealing blend of colors chosen for its strong combination - modern and classic energy. The Colours have been selected according to the brand standards shown below and are easily implemented.
Symbol
Type
Design System
Colours
Typography
Stationery
Stationery is the primary mean of communication, and every application must be a consistent reflection of our corporate identity.
Packaging
Old Packaging Study
Changes made in Packaging
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Changed the flowers and the graphics
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Changed the font of the whole packaging - Font size and alignment of text
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Change of icons
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Made it one size open
Old Packaging
New Packaging
Variations
Product Prototypes
